Global Luxury
PREMIERE MARKETING
EXCLUSIVITY
PRESTIGE. PEDIGREE. POWER.
THE GLOBAL LUXURY DIFFERENCE
COLDWELL BANKER HAS GLOBAL CONNECTIONS AND POWER :
The Coldwell Banker Global Luxury℠ program redefines the world of luxury real estate marketing. The prestige of the Coldwell Banker® name, combined with state-of-the-art technology, bespoke marketing strategies and one of real estate’s most robust global networks encompassing 96,000 independent sales associates in approximately 3,000 offices in 43 countries and territories, culminates in extraordinary representation that crosses oceans, continents and language barriers. Our Luxury Property Specialists — many of whom rank among the top luxury real estate agents in the world — have a track record of representing some of the most significant properties of all time. Your luxury is our legacy.
“Business is more globalized than ever and luxury real estate is no exception. Foreign influence on the luxury market was once minimal, but today more than $100 billion in sales are attributed to foreign buyers. This shift inspired our move to Coldwell Banker Global Luxury; we know it’s crucial for our luxury property specialists to have global expertise and channels through which they can reach other real estate professionals and affluent clientele worldwide.”
LUXURY LEADERSHIP
THIS IS WHAT WE WILL DO FOR YOUR HOME TODAY
Coldwell Banker will give your property the marketing it deserves.
• Distinctive Global Luxury Signage
• Custom professionally designed property website
• Marketing in every medium –
+ ANNOUNCEMENT POSTCARDS
+ IMPRESSIVE BROCHURES
+ COMPREHENSIVE DIGITAL PRESENCE
+ IMMERSIVE WEB TOURS
COLDWELL BANKER HAS A PROVEN TRACK RECORD OF SELLING GLOBAL LUXURY HOMES
COLDWELL BANKER HAS MARKETING POWER :
The iconic Coldwell Banker brand is synonymous with a gold standard of service, cementing its status as a premier real estate authority for present and future generations of discriminating buyers and sellers everywhere.
• Over $265 Billion in sales in 2021.
• Represented affluent clients in sales of 27,595 million dollar + properties.
• Attained an average price 13.7% higher than the NAR average.
EXCLUSIVITY
PREMIERE MARKETING PACKAGE
MARKETING & ADVERTISING PROGRAM :
• Custom Designed Property Website
• Distinctive Global Luxury Signage
• Professional Property Video
• High Definition Photography
• Stunning Twilight Photography & Aerial Video
• Immersive Virtual Reality Tour
• Targeted Silver Envelope Mailer
• Neighborhood “Just Listed” Postcards
• Premium Presentation Brochures
“The Coldwell Banker brand is synonymous with luxury and our unmatched track record of selling some of the world’s most recognized homes makes us an iconic leader in the industry. The Coldwell Banker Global Luxury name is a testament to the dedication of our luxury property specialists worldwide who operate globally to meet the needs of their clients. Each enhancement made to our luxury program has demonstrated our commitment to a seamless experience for our international clients.”